A Letter From Cute Home · Melbourne
Why the U-shaped pillow never worked

A travel pillow that holds the back of your head is solving the wrong problem. Your head doesn't fall backwards.

Six things worth knowing about the FlyHugz pillow — and one thing to check on the product page before you order.

Think about how you actually fall asleep sitting upright. Your chin drops toward your chest, your head tips forward, and about four seconds later you jolt awake with your neck at an angle it doesn't like. Then you do it again. And again, for the length of the flight.

Now think about the standard U-shaped pillow, which is a padded horseshoe placed behind your neck. It cushions the direction your head was never going to fall. That's why almost everyone owns one, almost nobody sleeps with one, and half of them end up clipped to a suitcase handle as decoration.

FlyHugz is built around the forward drop instead. Here are six things worth knowing.

1

It supports the direction your head actually goes

The whole design premise is the forward and sideways slump — the one that wakes you — rather than the backwards lean that a plane seat already handles perfectly well. That's the difference between a pillow that feels nice for ten minutes and one you actually fall asleep against, and it's the reason people who've written off travel pillows entirely tend to give this category a second try.

FlyHugz travel pillow in use
Built for the forward slump, not the backwards lean.
★★★★★
"I wasn't sure I needed them at first, but now I understand the hype. They're incredibly handy and make travelling much more comfortable."
Verified Cute Home customer
2

Comfortable enough that you stop noticing it

The test for anything you wear around your neck for eight hours isn't how it feels in the first minute — it's whether you're still aware of it in hour three. That's the thing customers mention most: not a feature, just that it's comfortable enough to forget about, which is the highest praise a travel pillow can reasonably get.

FlyHugz pillow in Midnight Black
The point is that you stop noticing it's there.
★★★★★
"These are so much more comfortable than I expected. They make a long day out much easier, and I love how easy they are to use."
Verified Cute Home customer
3

The BOGO is the reason most people buy two

Travel pillows are one of those things nobody buys twice at full price, which is exactly why they're usually only owned by one person in a couple. On this deal the second one comes with the first, so both of you have one on the same flight rather than one person sleeping and the other watching them do it. Same story for a parent and a teenager, or two people sharing a long drive.

FlyHugz BOGO deal
Two pillows, so nobody's stuck watching the other one sleep.
★★★★★
"I bought one pair and ended up keeping the second pair for my partner. We both use them whenever we're out for the day."
Verified Cute Home customer
4

Four colourways, including one that isn't beige

Premium Gray if you want it to disappear, Midnight Black if you'd rather it looked like luggage than like a novelty, Princess Pink, and a new Leopard print for anyone who has spent enough time in airports to stop caring what other people think about their neck pillow.

  • Premium Gray
  • Midnight Black
  • Princess Pink
  • New Leopard
FlyHugz travel pillow in Princess Pink
Gray, Black, Pink and Leopard.
★★★★★
"The BOGO deal was what convinced me to try them. I'm glad I did — they're well made, comfortable and actually get used all the time."
Verified Cute Home customer
5

It isn't only for planes

People buy it for a flight and then find the rest. The passenger seat on a long drive. A train or a coach. The chair beside a hospital bed. A camping trip, a caravan, a night bus, or the four hours in a departure lounge before any of it starts. Anywhere you're upright and tired, basically.

  • Flights
  • Long drives
  • Trains
  • Coaches
  • Departure lounges
  • Camping
  • Caravans
  • Hospital chairs
FlyHugz travel pillow in Premium Gray
Anywhere you're upright and tired.
★★★★★
"Really impressed with these. They're comfortable, easy to carry around and have quickly become something I don't leave home without."
Verified Cute Home customer
6

Half price at the moment

It's $69.95 for the BOGO option, down from $138.95. There are also single-item options on the product page at $62.95 and $59.95 — which brings us to the one thing worth checking before you add anything to the cart.

Read the option names carefully before you add to cart

Each colour has three options on the product page at three different prices, and the names are similar enough to be easy to misread:

  • "Premium Gray" — $69.95. This is the buy-one-get-one option, and it's the one this page is about.
  • "Midnight Black Pillow" — $62.95.

If you want two pillows, select the plain colour name at $69.95. Choosing one of the cheaper options gets you a different item, and at seven dollars' difference it is very easy to pick the wrong one and be disappointed when the parcel arrives.

Check the selected option on screen matches what's in your cart before you pay. It takes five seconds and it's the single most common thing people get wrong on this listing.


One honest note before the price

Check the product page for the full specifications before you order. Things like dimensions, filling, cover material and whether the cover is washable all matter for something that lives in your carry-on and goes against your face — and rather than tell you something we can't stand behind, we'd rather send you to the source. If anything you need isn't listed there, email us and we'll find out before you buy rather than after.

And the reasonable expectation: a good travel pillow doesn't turn an economy seat into a bed. What it does is stop the head-jerk that wakes you every few minutes, which is the difference between arriving tired and arriving wrecked. That's a real improvement and it's an honest one.


FlyHugz, against the U-shaped one in your cupboard

Nearly everyone owns one already and nearly nobody uses it. Here's why.

A standard U-shaped pillow
  • Cushions behind the neck, where your head wasn't falling
  • Head still drops forward and jerks you awake
  • Pushes your head forward against the headrest
  • Ends up clipped to the suitcase, unused
  • One per household, because nobody buys a second
FlyHugz®
  • Built around the forward and sideways slump
  • Designed to stop the head-jerk cycle
  • Comfortable enough to forget you're wearing it
  • Four colourways, including plain black
  • Two for $69.95, so both of you get one

About the price

$69.95 for two, down from $138.95. Split between two people that's about thirty-five dollars each, which is less than most single travel pillows in an airport shop — and airport shops are where people buy them, at 6am, having remembered on the way.

Free delivery Australia-wide with tracking, orders out within 24–48 hours, and a 30-day money-back guarantee. Order before the trip rather than at the terminal.

2 FOR 1at $69.95
30 DAYmoney back guarantee
FREEAustralia-wide delivery

If you've spent a flight doing the head-jerk and given up on travel pillows entirely, this is the one built for that specific problem.

— The team at Cute Home

FlyHugz Exclusive BOGO Deal

FLYHUGZ® — BUY ONE GET ONE

$138.95$69.95
  • Buy one get one — two pillows in the $69.95 option
  • Designed around the forward head drop, not the backward lean
  • Four colourways: Premium Gray, Midnight Black, Princess Pink, Leopard
  • Flights, long drives, trains, coaches and departure lounges
  • Select the plain colour name for the BOGO option
  • Free Australia-wide delivery with Australia Post tracking
  • 30-day money-back guarantee · Afterpay available
Check If It's Still In Stock
Three options per colour — the $69.95 one is the two-pillow deal.

Before you order. Each colour is offered in three options at different prices. The plain colour name at $69.95 is the buy-one-get-one option; the other two are single items. Please confirm the option selected in your cart before checkout. Check the product page for current specifications including dimensions and materials.

This page is an advertisement published by Cute Home. FlyHugz® is a registered trademark of its respective owner. Customer reviews shown are genuine reviews left by Cute Home customers and displayed as submitted. Individual experiences vary. Pricing, colours, options and availability may change — check the live product page before purchasing. Prices in AUD. Cute Home · An Australian start-up from Melbourne · Free Australia-wide delivery · 30-day money-back guarantee.